AI in marketing: Think about all the processes integral to brands and how technology plays a vital role in running these activities. It has not only transformed modern-day business practices but made them more efficient. Amongst different technologies, artificial intelligence (AI) is the most prominent and inarguably, it is leading the charge in revolution. Besides changing human lives, AI has opened up windows of opportunities for different brands.
With rapid strides in AI development, companies are increasingly focused on leveraging this innovative technology to scale up and accelerate their growth. Marketing processes and strategies have seen a massive revival, catapulting these brands to unprecedented heights. It has not only helped to improve the efficiency of business processes but also to create a positive customer engagement. Thus, in today’s environment, incorporating AI into marketing isn’t just beneficial; it is the “need of the hour”.
AI – “A boon for marketing”
Traditional marketing methods require significant brainstorming and manpower to ensure that the products and services reach the right customers with the maximum chances of conversion.
With the integration of AI, marketing processes have become simpler to monitor and operate while user experience has also become more personalized.
Check out the various benefits of AI in marketing below, which will help reshape your marketing strategies easily and effectively.
1. Understanding customer behaviour
AI-powered algorithms will help you enhance your understanding of customers and are necessary to boost customer engagement, trust, and conversion rates. Imagine a customer who intends to buy a pair of shoes visits your website. Based on their purchase history, AI can recommend the right colour options and size to provide a satisfying experience. Isn’t that cool?
2. Automating processes & campaign generations
Most companies today focus on customer-centric campaigns that are fully automated and created by AI. These campaigns are based on user data and predictive analysis of their behaviour. With the help of AI, analysing market trends, targeting specific audiences, and optimising marketing efforts becomes easier and effective. Furthermore, AI can create and schedule email, social media and advertising campaigns, all tailored to suit customers’ tastes and preferences. Thus, AI-driven marketing strategy is crucial to ensure personalization.
3. Creating content
Perhaps the most useful feature of recent AI models is their ability to write interesting, informative and consistent content. Imagine a software that writes your social media blog posts, creates catchy hooks for advertising your services, and crafts product descriptions precisely. For a marketer, there can’t be a more valuable asset than this! AI not only drafts compelling content but ensures it resonates with the audience. Tools like Claude.ai, Perplexity AI etc are making it more compelling.
4. Enabling immersive experiences
Integrating AI with technologies such as Augmented Reality (AR) and Virtual Reality (VR) has empowered marketers to go beyond the conventional! For example, AR applications allow customers to visualize products sitting at home, and VR applications transport users to a virtual shopping mall. These immersive technologies have enabled brands to engage customers ever so more.
5. Solving customer queries
AI agents like chatbots and virtual assistants have successfully replaced humans in routine tasks like providing information, answering questions, and resolving queries. They ensure 24×7 availability and prompt resolution of customers’ problems. This has helped companies save a lot of money and focus on building creative marketing strategies to engage customers in the best way possible.
6. Consistent marketing across platforms
To ensure marketing efforts are consistent across all channels, such as social media, email, websites, and mobile apps, brands have incorporated AI to observe user behaviour and devise strategies accordingly. In this way, the companies ensure marketed campaigns are user-specific and in tandem with the platform guidelines.
How Brands are using AI for marketing
Netflix, the popular OTT platform, is renowned for using AI to analyse users’ viewing habits and tailoring content accordingly. It recommends movies and TV shows specifically for each user.
Starbucks offers its customers drinks based on their choice and preferences. It also gives them discounts and coupons by gathering their location data with the help of AI.
Coca-Cola leverages AI to build marketing campaigns that target users’ emotions and reflect the cultural values of a place.
Uber, one of the biggest car rental services companies, uses AI to analyse real-time demand and availability to adjust its fares. It manages the price fluctuations and provides a pleasant experience to its customers.
Conclusion
The use of AI in marketing is undoubtedly the biggest revolution in recent times. Its effect is tangible and indicates the enormous potential of this technology. Though ethical concerns about its application have surfaced, the advantages of incorporating AI in marketing outnumber the drawbacks. The future looks bright for the marketing industry and hopefully, AI will propel it to the heights it envisages. Amidst all this, it is worth mentioning that the evolution of marketing strategies is a never-ending process and integration of AI is merely the start of a beautiful story unfolding.
