Apple is said to be on the verge of transforming its Mac lineup by introducing M4 computer processors that boast cutting-edge AI processing capabilities. Bloomberg reports, citing sources familiar with the situation, that the tech giant intends to incorporate this advanced technology into every Mac model.
The anticipated launch is scheduled for the end of this year and the beginning of next year, covering a variety of updated devices. These will include new versions of iMacs, a 14-inch MacBook Pro at the lower end, as well as 14-inch and 16-inch MacBook Pros at the higher end, in addition to Mac minis.
Amidst a decline in the PC industry post-pandemic, following a surge in demand for remote work and learning solutions, the introduction of these powerful chips signals a potential resurgence. Major players like Intel, Qualcomm, and Nvidia are also preparing to release chips designed for AI tasks to meet the changing needs of consumers.
Apple’s plan revolves around harnessing the AI processing capabilities of the M4 chips, seamlessly integrated with the upcoming macOS update. Although the company has not officially commented on the reports, excitement is building up ahead of its annual developers conference in June.
Against the backdrop of dwindling Mac sales, which saw a 27% decrease in Apple’s recent fiscal year, the introduction of the M4 chips represents a strategic move to reignite interest in the Mac ecosystem. The launch of the M3 chips and the accompanying MacBook Pro and iMac models last October set the stage for this forthcoming technological advancement.
