Spotify is enhancing its AI DJ feature by adding a new AI-powered playlist generator. Rather than simply requesting playlists of specific genres or decades, users can make personalized prompts like “suggest songs for a sad dog who loves purple” and Spotify will curate a custom playlist. How nuanced and accurate the AI’s recommendations can be remains to be seen, but I look forward to testing its capabilities when available.
This AI integration aligns with Spotify’s ongoing efforts to differentiate itself from competitors through unique features. In recent years, the company has expanded into audiobooks, podcasts, and even education.
The new AI playlist feature will initially launch in select countries before potentially rolling out more widely over time. Some Spotify users have complained of slower-than-desired rollout speeds for new products in their markets.
While AI has not made human artistry obsolete in music, it does appear to be finding a role in music discovery and consumption. Perhaps this marks a reasonable compromise between technology and art.
AI proliferation can feel overwhelming, as many tech companies race to integrate it into products and services. For non-power users, AI can still feel removed from daily life. Tools like Spotify’s latest AI offering bring intelligent algorithms directly into mundane activities like playlist creation. However, some users argue Spotify’s playlists already over-promote the same tired songs.
Spotify explains:
“Starting with users on Android and iOS devices in the United Kingdom and Australia, creating a new playlist with AI Playlist is as simple as typing a unique prompt into the chat. Looking for “an indie folk playlist to give my brain a big warm hug,” “relaxing music to tide me over during allergy season,” or “a playlist that makes me feel like the main character”? AI Playlist has you covered”.
